WordPress Is A Pretty Big Deal.

“You mean that blogging website?” Nope, that’s wordpress.com, I’m talking about WordPress, the largest open-source CMS (Content Management System) by far, currently over a quarter of all websites run off of WordPress. Some of the biggest websites in the world use this platform, and we strongly believe WordPress is one of the best ways to build a site.

CMS Market Share 2017 | W3Tech’s survey of the top 1 million domains.

  • Wordpres 59% 59%
  • Joomla 7% 7%
  • Drupal 5% 5%
  • Other 29% 29%

Open Source and Still Growing.

WordPress is an open source platform, which is free to use, install, and upgrade. All of the code is there to see, and other developers and third parties can easily integrate their services. This makes things like ecommerce and payment gateways easier and safer to integrate into your websites. There are over 50,000 WordPress plugins, thousands of themes, and many experts to help you get to where you want to be.

You Can Make It Your Own.

WordPress is popular because it meets the demands of many users with its flexible framework, which allows designers and developers to create and modify layouts and applications. Coupled with user-generated extensions, websites are no longer limited by enterprise extensions.

Creating the website that is most effective with your audience and that delivers your authentic brand is completely possible with the thousands of layouts, applications, and extensions. This flexible platform provides freedom to both clients and designers. 

WordPress is also self-hosted. That means whatever content and media is on your website is owned by you. Other web services (such as Squarespace or Wix) host your content on their servers, and if you ever decide to end your service with them, you risk losing content that you’ve already worked to publish. 

Mobile Friendly

The wordpress framework allows for responsive themes making it that much easier for you to design with your mobile audience in mind. Which is especially important in a year where mobile users make up for almost 50% of total visits.

User Friendly, Not Exclusive to Developers

Being open source means there are many experts, manuals, and guides already created specifically for wordpress. This platform was originally created for non tech-savvy bloggers anyway. The dashboard and controls are user-friendly and usually self explainatory. Although there may be a bit of a learning curve to understanding the inner working of WordPress, utilizing features like posts, pages, and adding media is quite simple. This allows for more clients to be a part of their own website and add blog posts and photos themselves. Gone are the days when a developer was needed just to change a few words.

Best ROI Over Time.

When it comes down to it, creating a wordpress website gives you the best return on your investments. Its quick setup, easy maintenance, and popularity means that wordpress is one of the easiest ways to get your website up and running. Not only that, but wordpress is largely future proof. When updates or rebranding comes around, changing the style and theme of your website does not get rid of all of the content, blog posts, or media that you’ve already added.

If you have more questions about WordPress, or if you’re ready to make that investment into your online presence, reach out now to learn more.

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