The Encompass project was done as an independent study in the process of branding. Encompass is an architecture firm who works closely with small communities, groups of minorities, and educational institutions. They placed a strong emphasis on not only having technically advanced architecture but also creating spaces that are designed around the humans that are using them. These values that made their firm unique and desirable, however, were not emphasized or communicated throughout their identity.
Beginning with their name and a list of core values which I developed I began the rebranding process by focusing on their identity. The logo is usually the first and lasting connection that the audience has. It was important that the logo acknowledges the two contrasting qualities of Encompass. First, that they are an architecture firm who is scientifically and mathematically precise, and secondly, that they are human, organic, and relationship-oriented. I began looking for visual inspiration that fit this criteria.